F.A.I.T.H. Announces Rebrand, Launches New Website

Clayton, GA (Aug. 10, 2022) F.A.I.T.H., Inc. has completed a major rebranding to modernize its look and better communicate the integration of its programs and services under one “roof.”

F.A.I.T.H. — Fight Abuse In The Home — is a nonprofit organization that advocates, empowers, prevents, and protects the victims of abuse and violence in Northeast Georgia. The redesigned corporate logo is the foundation of the new branding initiative for our shelter, sexual assault and child abuse services.

“We redesigned our logo to have a more contemporary feel that is more inclusive of our scope of services,” said Caroline Wallis, executive director of F.A.I.T.H. “The new logo takes the iconic rooftop shape from the original brand and adds windows to suggest a welcoming warmth, hope and help within our shelter, sexual assault and child abuse programs. The purple is representative of domestic violence awareness, our first service offered, and our tagline reflects our services – to advocate, empower, prevent and protect – to Fight Abuse In The Home.”

In addition, the website was updated to reflect the new branding with a focus on an easy-to-navigate menu.

“We’ve made it much easier for our clients and donors to find the information they want and need on the site quickly,” Wallis said. “Along with the new structure, we added a ‘Quick Exit’ button, so clients can leave the page in a hurry depending on their situation.”

The branding effort was supported by Morton, Vardeman & Carlson, a full-service marketing agency in Gainesville, Ga., that specializes in bringing organizational vision to life through results-oriented messaging and creative design. The new logo will be featured on all apparel, signage, and printed materials moving forward.

About F.A.I.T.H.
F.A.I.T.H. Inc — Fight Abuse In The Home — is a nonprofit organization that has been advocating, empowering, preventing, and protecting the victims of abuse and violence in Northeast Georgia. F.A.I.T.H. has been providing free and confidential services to the community since 1993, speaking with people each and every day who are experiencing or being affected by abuse. The organization helps men, women, children and families cope with the impact of violence and abuse in their lives by providing safe resources, information, and much-needed support. For more information, visit the F.A.I.T.H. website or its Facebook and Instagram pages.